The Chaos You Know Too Well...
You’re the CEO, but you spend your days as the Chief Sales Officer, whether you wanted the job or not.
Your CRM is a data graveyard. Your pipeline is a mystery. Your team (if you have one) is taking stabs in the dark. Every time you try to “fix it,” you end up right back where you started: firefighting, chasing deals, and wondering why growth has to feel so hard. You lie awake at night asking: “Am I the problem?”
Book Your Revenue Clarity Call
OUR PROCESS:
Sales Velocity Roadmap
You know your sales process is broken, but you don’t know where to start. In one session, we deliver your personalized Sales Velocity Roadmap -your custom plan from chaos to clarity.
Sales Velocity Installed
Your CRM is a data graveyard. We install your custom Sales Velocity Roadmap directly into Pipedrive, turning it from a messy database into your new revenue operating system.
Fractional CRO Elite
You’re ready to build a team, enter new markets, or prepare for exit. We step in as your Fractional CRO to provide executive-level leadership, strategy, and accountability.
Meet Your Guide
Rich Laster has been in your shoes.
After years in Corporate America, Rich saw a gap: visionary founders were being left behind by one-size-fits-all solutions. They needed a tailored approach to revenue growth, versus the customary cookie-cutter gimmicks.
With 27 years of experience and over $500M in closed deals, Rich doesn’t just advise. He builds. He’s the Fractional CRO that serious founders trust when they’re done guessing.
“I don’t diagnose without solving. And I never use gimmicks. Authenticity drives revenue better than any tactic.”
Rich Laster, Founder
The E.D.G.E.™ Methodology: Your Path to Revenue Clarity
A proven system. Not a pitch.
Why GrowExpand?
We guide, not hype. No fluff. Just systems that sell.
We know the stakes, the stress, and the scale.
Our frameworks drive adoption, clarity, and real results.
We live by our values; our faith is our true north.
We earn your trust via blunt honesty.
24%+ Revenue Growth
20%+ Close Rates
15% Decrease in Sales Cycle
How we help you grow & expand
All Services
A few companies we've helped
