No B-School Theory. No Endless Retainers. Just Empirical Revenue Execution for Lower Middle Market Leaders.

You’ve scaled to $5M–$50M on grit, reputation, and sheer force of will...

…but hitting your next valuation, milestone, or preparing for an exit requires an operational reality check. GrowExpand delivers empirical revenue diagnostics and player-coach CRO execution, building the machinery and transferring the capability so your team wins without you.
Revenue You Can Bank On.


Get An Objective View Into Your Revenue Now

OUR PROCESS:

For owners of $5M–$50M companies: a documented revenue baseline, your top bottlenecks and a Revenue System Plan, personally reviewed by Rich Laster.

Revenue System Evaluation

YOY Revenue won’t fix itself. Get an empirical autopsy of your revenue architecture, and a plan you can execute today.

Fractional CRO leadership for owners/ execs of $5M–$50M companies. Evaluate, Drive, Grow and Expand: one senior revenue leader from baseline to scale, secure capital or exit.

Fractional CRO Elite | The E.D.G.E.™

From your first Evaluation to scale, capital or exit. We don’t just hand you a playbook and walk away. We get on the field with you until the playbook runs itself.

Meet Your Guide

Rich Laster has sat on both sides of the desk.

As a banker, Rich decided whether a company’s revenue could be trusted. As a fractional CRO, he builds the systems that make it trustworthy, for manufacturers, government contractors and professional-services firms. He also serves on the Investment Review Committee of Ben Franklin Technology Partners, and hosts Kingdom Business CEOs.

“I don’t solve without diagnosing. And I never use gimmicks; authenticity drives revenue better than any tactic.” Start With Your Evaluation

GrowExpand Delivers Top Line Revenue / The “E” in EBITDA for every coachable client, carrying a strong unique value proposition, we deliver 16% to 24% year-over-year revenue growth, and several reaching 200%+ through repositioned go-to-market strategy and disciplined sales operations.
🧙🏽‍♂️ Fractional CRO services
🦾 AI-assisted Research
💻 CRM Optimization
…for CEOs ($5-50M)

A CEO We Helped

A few companies we've helped