The Chaos You Know Too Well...
You’re the CEO, but you spend your days as the Chief Sales Officer, whether you wanted the job or not.
Your CRM is a data graveyard. Your pipeline is a mystery. Your team (if you have one) is taking stabs in the dark. Every time you try to “fix it,” you end up right back where you started: firefighting, chasing deals, and wondering why growth has to feel so hard. You lie awake at night asking: “Am I the problem?”
Book Your Revenue Clarity Call
OUR PROCESS:
Sales Velocity Roadmap & E.D.G.E.™ AI
You know your sales process is broken, but you don’t know where to start. In one session, we deliver your personalized Sales Velocity Roadmap -your custom plan from chaos to clarity.
Sales Velocity Installed
Your CRM is a data graveyard. We install your custom Sales Velocity Roadmap directly into Pipedrive, turning it from a messy database into your new revenue operating system.
Fractional CRO Elite
You’re ready to build a team, enter new markets, or prepare for exit. We step in as your Fractional CRO to provide executive-level leadership, strategy, and accountability.
Meet Your Guide
Rich Laster has been in your shoes.
After years in Corporate America, Rich saw a gap: visionary founders were being left behind by one-size-fits-all solutions. They needed a tailored approach to revenue growth, versus the customary cookie-cutter gimmicks.
With 28 years of experience and over $500M in closed deals, Rich doesn’t just advise. He builds. He’s the Fractional CRO that serious founders trust when they’re done guessing.
“I don’t diagnose without solving. And I never use gimmicks. Authenticity drives revenue better than any tactic.”
Rich Laster, Founder
GrowExpand Delivers Top Line Revenue. For every coachable client, carrying a strong unique value proposition, we deliver 16% to 24% year-over-year revenue growth, and several reaching 200%+ through repositioned go-to-market strategy and disciplined sales operations.
🧙🏽♂️ Fractional CRO services
🦾 AI-enabled GTM & SalesOps
💻 CRM Optimization
…for CEOs ($5-50M) & Founders ($0-5M)
How we help you grow & expand
All Services
A few companies we've helped
