REVENUE…

HANDLED RIGHT.

Know exactly where your revenue stands, and what to fix first.

The Revenue System Evaluation gives owners of $5M–$50M companies an honest picture of their revenue bottlenecks, a documented baseline and a Revenue System Plan, reviewed personally by Rich Laster.

One-time payment. No subscription required.

You built a company worth growing. Revenue still runs through you.

You close the biggest deals. The forecast is a best guess. The CRM holds names, not answers. And when a lender, buyer or board asks how predictable your revenue really is, you know the honest answer. The Evaluation starts by getting that answer in writing.

What’s In It For You:

• Your revenue baseline, documented. Where revenue comes from, how concentrated it is, and how well you forecast it.
• Your revenue bottlenecks, ranked. What is really holding growth back, in order of impact.
• Your top 3 priorities. The moves that matter most in the next 90 days.
• Your Revenue System Plan. A written plan your team can act on, whether or not you work with us.
• A 90-minute readout with Rich. Bring your CFO, COO or sales leader.
• An honest recommendation. If you need us, we’ll say how. If you don’t, we’ll say that too.

Investment:

$4,500. Credited in full if you continue.

If you start Drive, Grow or Expand within 30 days of completing the Evaluation questions, your $4,500 is credited toward your first month. Your readout and Plan arrive within those 30 days, so you have time to review them with your CFO or partners.

One-time payment. No subscription required.

It’s ideal for:

• Owners and CEOs of $5M–$50M B2B companies
• Especially manufacturers, industrial companies and government-facing firms (GovCon, utilities, infrastructure)
• You are still the top salesperson, or your forecast isn’t one you’d bet on
• You are planning to scale, raise capital or exit in the next few years

Not for: Companies looking for a lead list or a quick fix, or anyone who wants the numbers dressed up. We tell the truth about revenue, even when it’s uncomfortable.

Why Rich:

• A banker’s eye. Rich started his career deciding whether a company’s revenue could be trusted. He reads your revenue the way a banker, buyer or investor will.
• No handoff. The person who evaluates your revenue is the person who leads it.
• AI-assisted, personally reviewed. Modern analysis, checked by a senior revenue leader, not left to a template.

Results

• $812,000 in revenue growth in 8 months for a GovCon engineering firm
• $2.5M in utility contracts in Connecticut and Pennsylvania for a smart-grid technology company

“The work was great but the actual coaching effect was impeccable. Rich brought energy, clarity, emotion, and strategy in ways I really needed it at the time.” – Amanda Sabreah, ThoughtFactory

FAQs

Why isn’t this free?	Because it’s real work. Rich personally reviews your data and prepares your Plan. If you continue within 30 days, the fee is credited in full.
Is this an AI report?	The analysis is AI-assisted by our proprietary, secure Agent. Every finding is reviewed, and corrected where needed by Rich.
Who should attend the readout?	You, plus your CFO, COO or sales leader if you have one.
Is our data kept confidential?	Yes but, we’ll sign your NDA before you share data.
What if we don’t continue?	The Revenue System Plan is yours to keep and act on.
Do we have to change CRMs?	No. We work inside the CRM you already use, and advise an alternative if beneficial.
How does the 5% work if we continue?	It is 5% of revenue growth above the baseline documented in your Evaluation. You pay it only when you grow.

Stop guessing about revenue.

One-time payment. No subscription required.

Results are not guaranteed. Payments are processed by Stripe (PCI DSS Level 1 security).