The Player-Coach Model (Designed to Make Us Obsolete)

Four steps. One senior revenue leader. From your first Evaluation to scale, capital or exit. We don’t just hand you a playbook and walk away. We get on the field with you until the playbook runs itself.

True revenue leadership isn’t taught in business school; it’s forged in the market. As an empirical CRO, Rich steps directly into your business. We build the strategy, construct the operational system to run it, and act as your player/coach -closing deals, leading your sales team, and refining the motion side-by-side with your team. Our ultimate measure of success? Leaving behind a high-velocity sales engine that your people execute seamlessly without our help.

The E.D.G.E.™ Path

Every engagement starts with the Evaluation, because every plan should start with the truth. From there, you move only as far as your company requires.

Step	The question it answers	Investment
Evaluate: Revenue System Evaluation	Where does our revenue really stand?	$4,500 one time, credited if you continue
Drive	How do we make revenue steady?	$4,500/month + 5% of growth above your baseline
Grow	How does growth run without the owner?	$8,500/month + 5% of growth above your baseline
Expand	How do we scale, raise capital, or exit?	$12,500/month + 5% of growth above your baseline

Evaluate

Start with the truth about your revenue.

A documented baseline, your revenue bottlenecks ranked, and a Revenue System Plan, reviewed personally by Rich in a 90-minute readout. See how the Evaluation works.

Drive

Make revenue steady.

Best for: Owners who are still the main seller, with up to three reps. Typically $5M–$15M.

What Rich does: Installs your Revenue System Plan in your CRM and coaches you weekly to keep it on track.

Cadence: Weekly check-in.

Outcome: A visible pipeline and a forecast you can plan around as you scale.

Investment: $4,500/month + 5% of growth above your baseline.

Grow

Make growth run without you.

Best for: Companies building or fixing sales and marketing alignment. Typically $10M–$30M.

What Rich does: Aligns sales and marketing, leads your sales team’s execution of the plan, and improves sales operations, including compensation design.

Cadence: Weekly pipeline review; monthly leadership meeting.

Outcome: Growth that no longer runs through the owner.

Investment: $8,500/month + 5% of growth above your baseline.

Expand

Scale, raise capital, or exit.

Best for: Companies with multiple teams or new markets, and scaling, a capital raise or an exit in view. Typically $20M–$50M.

What Rich does: Leads revenue across teams, new markets and offers, and prepares your revenue for capital or exit.

Cadence: Weekly leadership meeting; board and investor updates.

Outcome: Revenue ready to scale, raise capital, or exit.

Investment: $12,500/month + 5% of growth above your baseline.

Fit is by need, not just revenue.

The revenue ranges are guides. A $40M company whose owner still closes every deal may start in Drive. Your Evaluation will tell us where to begin.

How the 5% works

Your Evaluation documents your revenue baseline. In Drive, Grow and Expand, you pay 5% of revenue growth above that baseline, so we earn more only when you do. The exact terms are in your statement of work.

Fractional or full-time?

	GrowExpand fractional CRO	Full-time CRO
Cost	$4,500–$12,500/month + 5% of growth	$250,000+ a year in salary, before benefits, revenue share, and equity
Risk	Month to month after the first 12-18 month term	Costly to hire, and costly to replace
Seniority	A senior revenue leader with a banker’s eye	Varies widely
Handoff	The person who evaluates your revenue leads it. Our successor need only manage what works.	A new hire, with new guesses, learning your business

Why Founders Trust Rich?

His over $500M in closed deals articulates why his approach to Revenue Operations doesn’t just yield beautiful, 200-page reports you can’t implement. Rich has seen every stage of growth. He’s been a bank revenue strategist, a GTM advisor for two VC firms, and a Fractional CRO for companies led by men & women of vision -who never trade integrity for profits. More about Rich.

Every engagement starts with the truth.

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