You’re Ready to Scale. You Need Revenue Leadership, Without the Full-Time Headcount.
You’re moving beyond chaos. You’re ready to build a team, enter new markets, or prepare for exit. But you’re not ready for (or don’t want) a full-time CRO with full-time baggage and expense.
Rich Laster steps in as your Fractional CRO, providing executive-level leadership, strategy, and accountability exactly when you need it. For every coachable client, carrying a strong unique value proposition, we deliver 16% to 24% year-over-year revenue growth, and several reaching 200%+ through repositioned go-to-market strategy and disciplined sales operations.
Why Founders Trust Rich?
With 28 years in the trenches and over $500M in closed deals, Rich has seen every stage of growth. He’s been a bank revenue strategist, a portfolio advisor for VC firms, and a Fractional CRO for companies from Seed (launch) to Series A (growth) stage.
He doesn’t just advise from the sidelines. He steps in, builds the system, leads the team, and ensures you have the revenue engine you need to scale.
- 28 years experience
- $500M+ in closed deals
- Former bank revenue strategist
- VC portfolio advisor
- Board-level credibility
“The work was great but the actual coaching effect was impeccable. Rich brought energy, clarity, emotion, and strategy in ways I really needed it at the time.” – Amanda Sabreah, ThoughtFactory
Three Levels of Leadership. One Goal: Your Scalable Future.
Grow
BEST FOR: $500K – $5M | Escape the sales trap
You’re still the primary salesperson. You know you need to step back, but you can’t afford to stop selling while you figure it out. You need someone to build the system with you.
YOU EXPERIENCE:
- Our SalesOps AI
- Revenue Operations framework development
- Architect your Sales/ Business Development process
- Provides weekly tactical guidance
OUTCOME:
You step back from daily sales. You have a system that runs without you. You’re free to lead.
Our Time Commitment:
8 Hours Per Week (Remote)
Investment:
$4,500/mo + 5% commission/ override
Expand
BEST FOR: $5M – $20M | Build a scalable sales team
You’re ready to hire salespeople, and need the systems or leadership in place to set them up for success. You need someone to build the machine before you hire the operators.
YOU EXPERIENCE:
- Our SalesOps AI
- Revenue Operations strategic planning
- Assist you in hiring/ training your Sales Team
- Ensure alignment of your internal Sales & Marketing Teams
OUTCOME:
You have a team that knows exactly what to do. Your growth is predictable. You’re not the bottleneck.
Our Time Commitment:
16 Hours Per Week (Remote)
Investment:
$8,500/mo + 5% commission/ override
Scale
BEST FOR: $20M – $100M | Prepare for exit, or expansion
You’re preparing for a liquidity event, or are in a high-growth phase that requires enterprise-grade revenue operations. You need executive leadership that boards and buyers trust.
YOU EXPERIENCE:
- Our SalesOps AI
- Revenue Operations leadership
- Ensure alignment of your internal Sales & Marketing Teams
- Leads expansion into new markets or offerings
- Exit Strategy Support
OUTCOME:
Your company is exit-ready. Your revenue is predictable. Your value is maximized.
Our Time Commitment:
24 Hours Per Week (Remote)
Investment:
$12,500/mo + 5% commission/ override
| GROW | EXPAND | SCALE | |
| Revenue Range | $500K – $5M | $5M – $20M | $20M – $100M |
| Your Role Today | Founder-led sales | Leading a small team | Strategic/exit focus |
| Your Need | Escape sales trap | Build scalable team | Maximize company value |
| Rich’s Focus | Coaching + System | Architecture + Leadership | Strategy + Exit Readiness |
| Investment | $4,500 /mo, 5% commission/ override | $8,500 /mo, 5% commission/ override | $12,500 /mo, 5% commission/ override |
How to Engage
STEP 1: Apply
A 30-minute meeting to ensure that we understand your situation, and can effectively deliver results.
STEP 2: Proposal Call
A 60-minute meeting to review how we will specifically help you.
STEP 3: Sign Proposal & Initial Payment
Upon receipt of your signed proposal and first payment, we will schedule your 90-minute onboarding meeting (if you do not know the numbers, it is advisable to have your CFO/ COO attend). Prior to your onboarding meeting, we require a Rich@ [or your brands standard email format] email account for your url/ web domain.
STEP 4: We Lead Revenue Growth
Rich steps in as your Fractional CRO.
Ready for Real Revenue Leadership?
You’ve built something worth scaling. Let’s build the leadership team and revenue engine to match.
What is a Fractional CRO?
| FRACTIONAL CRO ELITE | FULL-TIME CRO | |
|---|---|---|
| COST | $4,500 – $12,500 / Month | $250k+ salary, equity, benefits |
| RISK | Low (Easy to end) | High (Costly hire/fire) |
| EXPERIENCE | 28 years, $500M+ closed | Varies widely |
| FOCUS | Strategy & Execution | Often just management |