In the dynamic landscape of business-to-business (B2B) opportunities, the sales cycle plays a pivotal role in determining success. It is imperative that you understand your sales cycle in order to establish realistic performance goals. B2B sales cycles are complex, involving multiple decision makers, lengthy negotiations, and a deep understanding of the nuances of each customer’s needs. To aid you in grasping sales so that you can successfully grow your business, allow me to share insights…