We Eliminate Sales Chaos for Visionary CEOs
You built a business to scale your impact, not to babysit sales. We’re the architects who build the revenue engine that lets you lead again.
The Grow Expand History & Leadership
If you’re the CEO of a $5M-$50M B2B company, you’ve hit the ‘messy middle.’ You’ve found product-market fit, but now growth feels manual, chaotic, and entirely dependent on you.
This is the sales chaos we exist to eliminate. We believe a company with your potential shouldn’t be held back by a broken revenue process.
We Guide Serious CEOs to Scalable Revenue
With 27 years of sales experience, over $500M in closed revenue, and a deep belief in strategy over noise, our founder Rich Laster has helped tech and professional services companies across the U.S. grow with clarity and confidence. That’s why GrowExpand.com was built differently: not as another consulting firm, but as an execution partner that architects the scalable revenue systems you’re missing.
You should be working on the business, not stuck inside of it.
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Our Purpose: Your Freedom
Our mission isn’t to give advice – it’s to deliver transformation. We help serious visionaries scale their value into repeatable revenue, liberating them from daily sales fires so they can focus on strategic growth. We envision a world where every founder is freed from sales chaos, empowered by a revenue system that works as hard as they do.
Our Values Build Your Success
- God Is Our True North: We make decisions for long-term integrity, not short-term gain. You’ll never see us compromise ethics to close a deal.
- Excellence, Not Afterwork: Our impact persists in our absence. We document everything so you can replicate success without us.
- Tell The Truth; Earn The Trust: We’re direct about what’s working and what’s not. No sugar-coating, just honest expertise.
Why GrowExpand?
- We guide, not hype. No fluff. Just systems that sell.
- We know the stakes, the stress, and the scale.
- Our frameworks drive adoption, clarity, and real results.
- We live by our values; our faith is our true north.
- We earn your trust via blunt honesty.
- 24%+ Revenue Growth
- 20%+ Close Rates
- 15% Decrease in Sales Cycle
How We Deliver Results
Results
Here are a few of our recent wins:
- Procured a total of $2.5MM in SaaS contracts for DBE/ MBE smart grid technology client with Connecticut and Pennsylvania utilities for their AMI Smart Meter technology.
- Successfully organized, and led, Eastern U.S. sales initiative for Community Development Lending firm, securing transactions in Memphis, New Jersey, and Georgia totaling $22.6MM.
- Business development outsourcing solution for startup Woman-Owned construction firm, taking her to $1.12MM in eight months.
Take the first step towards unlocking your business’s full potential. Contact us today to schedule your consultation and discover how GrowExpand can help you achieve your sales revenue goals:
Leadership
Rich Laster, CRO & Founder
Rich Laster is a powerhouse in sales leadership and business growth strategy, with over 26 years of experience helping companies scale revenue, optimize sales processes, and expand into new markets. As the Founder and Chief Revenue Officer of GrowExpand.com, Rich specializes in engineering sales strategies, optimizing sales and marketing alignment, and implementing innovative outreach methodologies to deliver consistent, measurable results – achieving a 200%+ revenue increase for startups, driving 26% year-over-year growth for national clients, and executing regional expansions for EdTech and SaaS firms.
GrowExpand.com caters to businesses at all stages: for early-stage companies, GrowExpand.com offers sales coaching and leadership guidance. For companies needing a sales team to generate and convert leads, GrowExpand.com provides DealGen Pro, which delivers a full sales team led by experienced sales managers. For businesses seeking to break through stalled growth, GrowExpand.com provides Fractional CRO Elite, which aligns sales and marketing for consistent and measurable results.
Beyond client consulting, Rich is a sought-after speaker, trainer, and podcast host known for his no-nonsense approach to revenue growth. Through his Blunt On Business podcast and dynamic keynote presentations, he cuts through the noise to deliver actionable insights that empower businesses to stop managing sales and start scaling.
A graduate of Temple University, Rich’s expertise is backed by hands-on leadership across industries, including finance, technology, and professional services. His work with the Ben Franklin Technology Partners Investment Review Committee and mentorship at the Urban League Entrepreneurship Institute reflects his commitment to fostering business innovation and success. His commitment to driving business owner success positions GrowExpand.com as a premier partner for businesses looking to exceed their revenue goals.
For press related inquiries or to book Rich for speaking, training, or consulting, click here.
Jennifer Maes, CSO
Jennifer Maes is a dynamic and highly accomplished sales executive with over 20 years of progressive leadership experience driving revenue growth for startups and growth-phase companies. As Chief Sales Officer for GrowExpand.com, Jennifer brings a proven track record in building, scaling, and leading high-performing sales teams across diverse industries.
Jennifer specializes in helping founders transition from founder-led sales to scalable, in-house sales organizations. Her expertise spans fractional sales leadership, business development strategy, and the implementation of innovative methodologies which empower companies to break free from outdated sales paradigms and achieve sustainable growth.
Her career includes senior business development and sales leadership roles at Hito, LCI, Epiq, Office Depot, and Charter Communications, where she consistently delivered exceptional results in both regional and national territories. Jennifer is widely respected as a motivational leader and collaborator, known for her ability to develop and execute winning go-to-market strategies tailored to each client’s unique needs. Based in the Denver area, Jennifer is passionate about working with founders and executive teams to unlock new revenue streams, expand market presence, and build sales functions that outlast any single leader. Her commitment to empowering businesses and her deep expertise in sales strategy make her a trusted advisor and a driving force behind GrowExpand.com’s business development solutions.
Our clients value the impact that our services have on the growth of their revenue. It’s your turn: