Your revenue blueprint.
Built around your reality.
A personalized Sales Velocity Roadmap built from our 28 years & $500M+ in closed deals …not another template, or generic AI advice.
One-time payment. No subscription required.
Most AI tools give you the same answer they gave the last person who asked. The Sales Velocity Roadmap starts with our 28-question E.D.G.E.™ Diagnostic about your business, your market, and the specific friction points holding back your revenue. The result is a roadmap written for your business; not anyone else’s.
What’s In It For You:
Every section is grounded in you E.D.G.E.™ Diagnostic answers, and our encrypted Knowledge Base of our CRO’s experience & results over the years …not industry benchmarks or chatbot guessing.
01 – ICP
IDEAL CLIENT PROFILE
Precise clarity on exactly who you should be selling to, and who to stop wasting time on.
GO-TO-MARKET STRATEGY
The right revenue motion for your stage, offer, and team …not what worked for someone else.
02 – GTM Motion
03 – Channel Ranking
SALES CHANNEL PRIORITIES
Ranked by highest-probability of revenue path for your specific situation, and capacity.
VELOCITY BLOCKERS
The specific friction points slowing your pipeline, and exactly how to clear each one.
04 – Pipeline Blockers
05 – Messaging
MESSAGING FRAMEWORK
Core positioning and language, tuned to your buyer. Stop sounding like everyone else in your space.
90-DAY ACTION PLAN
A sequenced, prioritized execution plan you can act on immediately. No guesswork. No fluff.
06 – Execution
How it works
01
Purchase and unlock
A secure $450 payment leads directly to your diagnostic intake. No scheduling. No waiting.
02
Answer the E.D.G.E.™Diagnostic
Answer 28 questions about your business, your market, and your challenges. Plan for approximately 20 to 30 minutes.
03
Receive your roadmap
Your Sales Velocity Roadmap is generated, and delivered to your inbox within minutes of you completing the diagnostic.
OPTIONAL NEXT STEP
Your roadmap tells you what to do. The Revenue Advisor helps you do it.
E.D.G.E.™ Revenue Advisor
The Revenue Advisor is an optional AI coaching add-on seeded directly from your Sales Velocity Roadmap. It remembers your previous sessions and builds on them over time, so every conversation starts where the last one left off — not from scratch.
It is grounded in Rich’s 28-year knowledge base, the same one that produced your roadmap. It does not give generic advice. It does not guess.
$45
per month – after your roadmap
$45 per month. Cancel anytime. Only available after roadmap purchase.
Stop Guessing. Start Growing.
About GrowExpand.com
Rich Laster has spent 28 years in B2B sales and revenue operations; closing more than $500M across enterprise, mid-market, and founder-led companies. The E.D.G.E.™ Framework behind this tool is the same methodology he applies in his Fractional CRO engagements.
The Sales Velocity Roadmap brings that methodology to founders and sales leaders who want a clear picture of where their revenue is leaking and what to do about it first.