Scalable Revenue Realized
Gen X befriended our children in reaction to being parented by the John Wayne generation. The result are two generations who have normalized rapid social interactions like texting, and making some of their first decisions by swiping right or left. Selling to the swipe left crowd would puzzle Edward Bernays (the “Father of Public Relations”) but, it can be done. The Who The most important facet of Millennials and Generation Z is their status as…
Exporting into the U.S. market has always been a challenge. Hacking the process would help but, how do you know what is reputable from what is just marketing.
The secret to bespoke sales & marketing is sales! Sales are the lifeblood of any business. Without sales, a business cannot survive, let alone thrive. Sales are crucial to business growth, as they are the main source of revenue and profits that enable a company to expand and invest in new opportunities. In this blog post, we will discuss the importance of sales to business growth, and why companies should prioritize sales strategies to achieve…
The 2023 Founder’s Journey – You know what you offer, and why you get out of bed every morning to offer it. I wrote this post in the aim of providing…
Today’s blog is me seeking to have a conversation with you. Somehow the COVID-19 Pandemic gave birth to The Great Resignation -an era where we find ourselves encountering job applicants who no-show interviews, or accept the job and never show up for work. Somehow it appears that everyone has internalized the rap lyrics of Rick Ross, and are operating under the delusion that they are “the biggest boss.” No, seriously; a conversation with anyone you…
Inflation is a monster, and the quest for profits is more real than ever as people pivot to more aggressive marketing tactics in a last stitch effort to avoid raising your rates. Coupled with the need for greater deal flow is the mandate to cut whatever costs can be cut without damaging p/s delivery. Enter the outsourcing of call reception and telemarketing. The average telemarketer outside of the U.S. makes $7/ hour; 50-60% of what…
Mike Tyson is quoted saying that “everyone has a plan until they get punch in the face.” Every business development officer has a plan to exceed goal until they get hung up on; and for the business leader forced to wear the ‘sales hat,’ hearing no after no can be very discouraging. If you’re still reading in the hope that I teach you a secret from my 25 years of experience, then you are hereby…
While many of the social messages you encounter scream “gold stars for everyone;” such is not the case where business is concerned. It is not enough to have a good idea anymore as the competition for investment dollars has become fierce. A successful pitch to investors requires the clear communication of your plan for revenue growth. So, let’s dive into the 7 key elements of a pitch to increase your chance for investment: The Intro…