Scalable Revenue Realized
You haven’t been too busy to notice the change in the general social sentiment… “I feel,” “my truth,” and a plethora of other clichés. What they all communicate is a desperate need of people to be heard, seen, and acknowledged. The good news is that this makes the task of converting your offering into dollars easier. The bad news is that in order to do so successfully, you don’t get to be selfish at all….
While the general vibe of the era is all about the packaging, what’s in the box matters most. As you enter the marketplace to convert your offering into revenue, the who & how you help is the foundation of not just your sales success but, of the relationships that will get you there. So what the heck is a Value Proposition? Simply put, it is how your product/ service impacts your ideal client. It is…
…as much as it is about benefiting client relationships by building & monetizing the relationships their growth demands. For my philosophy to make more sense, I’ll share my story and background with you. I was raised in a loving home by a mother who ran a successful card and gift shop in Manayunk, while dad jumped out of airplanes with his fellow Army Rangers. When mom wasn’t putting smiles on people’s faces, she was likely…
In a recent marketing lecture, I noticed something that is likely a place of confusion for entrepreneurs in need of professional help with their respective businesses. As the lecturer opened it up for questions, the terms Marketing, Branding, P R, Business Development, and Sales were used almost interchangeably. The Business Development guy that I am, I wanted to chime in, going into detail on the differences between the terms but, it’s just not cool to…
Over breakfast this morning with Tech guru Jeff Platt, we did what awakening sojourners do -discussed recent experiences & lessons from our journey of growth. I realized a truth from something his daughter said in regard to the masses of our society; an existence that I previously likened to zombies, she likens to cattle (far more easily influenced than the brain-eating dead). Well aside from the masses, there are two other types of homo sapiens:…
While you shouldn’t be alarmed by this post for no threat to your physical well being exists (that I know of), the future of your business could be at risk. Relax! There’s still time to act before filing bankruptcy is the topic you’re discussing with your accountants. The virus I’m talking about? Founder’s Syndrome. To hell with the denotation of Founder’s Syndrome; it’s more important for us to get to the root cause so that…
Let’s get right to it. Diversity & Inclusion programs do 1 of 2 things: positively impact the bottom-line of the business, or serve as a “we like women & brown people” PR campaign. The question is simple: what is the objective of the business? Calm down; there’s no wrong answer. If the business is looking to avoid the PR threat of looking racist or misogynistic in an era where media leans liberal, then a “we…
Business Development is the process of creating and identifying sales opportunities which the business developer or a sales professional then pursues and closes on. Okay! I’m guessing that to the majority of you that all sounds like French. Excusez-moi! Allow me to detail the process… in plain English so you can understand it, and in a manner that empowers you to put it to work in the instance that your not ready to hire GrowExpand.com…