Transitioning from Founder-Led Sales to a Predictable Revenue Engine Synopsis This case examines how GrowExpand, acting as a Fractional CRO, partnered with the founder of a $2.15M cybersecurity firm to eliminate systemic sales chaos. The engagement focused on moving the CEO from the primary salesperson to the strategic leader by implementing a disciplined sales operating system, which resulted in 22% YoY growth and a 15-hour weekly reduction in the CEO’s sales-related activities. The Client Context:…
Fractional CRO Scale – Case Study: Cracking the Code on Federal Contracting for a Smart-Grid Technology Innovator
A Strategic Playbook for Navigating High-Barrier, High-Reward Markets Synopsis This case explores how GrowExpand designed and executed a market-entry strategy for the client company, a small but advanced smart-metering company, to secure its first $2M in government contracts. It details the methodical process of overcoming significant structural barriers including certification and relationship gaps that typically exclude innovative small businesses from the federal space. The Client Context: Innovation Meets Institutional Inertia GridFuture Tech developed a superior…
Fractional CRO Grow – Case Study: The Integrity-Driven Growth Engine for a Specialized Law Firm
Aligning Ethical Principles with Profitable Growth in a Professional Services Firm Synopsis This case examines how GrowExpand helped the client company design and implement a business development model that drove a 19% revenue increase in eight months without compromising the firm’s core values. It addresses the common professional services dilemma of balancing principle and profit, demonstrating that ethical rigor can be a competitive advantage, not a constraint. The Client Context: The Plateau of Principle The…