How To Master Your B2B Sales Cycles

How To Master Your B2B Sales Cycles

In the dynamic landscape of business-to-business (B2B) opportunities, the sales cycle plays a pivotal role in determining success. It is imperative that you understand your sales cycle in order to establish realistic performance goals. B2B sales cycles are complex, involving multiple decision makers, lengthy negotiations, and a deep understanding of the nuances of each customer’s needs. To aid you in grasping sales so that you can successfully grow your business, allow me to share insights…

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The “I’m A Boss” Era Workforce

Today’s blog is me seeking to have a conversation with you. Somehow the COVID-19 Pandemic gave birth to The Great Resignation -an era where we find ourselves encountering job applicants who no-show interviews, or accept the job and never show up for work. Somehow it appears that everyone has internalized the rap lyrics of Rick Ross, and are operating under the delusion that they are “the biggest boss.” No, seriously; a conversation with anyone you…

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Sales isn’t about closing…

…as much as it is about benefiting client relationships by building & monetizing the relationships their growth demands. For my philosophy to make more sense, I’ll share my story and background with you. I was raised in a loving home by a mother who ran a successful card and gift shop in Manayunk, while dad jumped out of airplanes with his fellow Army Rangers. When mom wasn’t putting smiles on people’s faces, she was likely…

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Mindset: The Why Defines The Shift

Over breakfast this morning with Tech guru Jeff Platt, we did what awakening sojourners do -discussed recent experiences & lessons from our journey of growth. I realized a truth from something his daughter said in regard to the masses of our society; an existence that I previously likened to zombies, she likens to cattle (far more easily influenced than the brain-eating dead). Well aside from the masses, there are two other types of homo sapiens:…

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The Business Coronavirus: Avoiding Founder’s Syndrome

While you shouldn’t be alarmed by this post for no threat to your physical well being exists (that I know of), the future of your business could be at risk. Relax! There’s still time to act before filing bankruptcy is the topic you’re discussing with your accountants. The virus I’m talking about? Founder’s Syndrome. To hell with the denotation of Founder’s Syndrome; it’s more important for us to get to the root cause so that…

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Good Money. Bad Money.

Good money. Bad money.

I have heard from fellow entrepreneurs too many times the result of taking on a client or project that was more predicament than profitable. So, in the spirit of the old adage “all money isn’t good money,” I figured a blog post was warranted. Good money. What is it? It’s a slang reference to clients, projects, and opportunities where all of the following occur: your business provides a quality, value-adding product and/ or service the…

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