You’re Ready to Scale. You Need Revenue Leadership, Without the Full-Time Headcount.
You’re moving beyond chaos. You’re ready to build a team, enter new markets, or prepare for exit. But you’re not ready for (or don’t want) a full-time CRO with full-time baggage and expense.
Rich Laster steps in as your Fractional CRO, providing executive-level leadership, strategy, and accountability exactly when you need it.
Why Founders Trust Rich?
With 27 years in the trenches and over $500M in closed deals, Rich has seen every stage of growth. He’s been a bank revenue strategist, a portfolio advisor for VC firms, and a Fractional CRO for companies from Seed (launch) to Series A (growth) stage.
He doesn’t just advise from the sidelines. He steps in, builds the system, leads the team, and ensures you have the revenue engine you need to scale.
- 27 years experience
- $500M+ in closed deals
- Former bank revenue strategist
- VC portfolio advisor
- Board-level credibility
“The work was great but the actual coaching effect was impeccable. Rich brought energy, clarity, emotion, and strategy in ways I really needed it at the time.” – Amanda Sabreah, ThoughtFactory
Three Levels of Leadership. One Goal: Your Scalable Future.
Grow
BEST FOR: $200K – $2M | Founder ready to escape the sales trap
You’re still the primary salesperson. You know you need to step back, but you can’t afford to stop selling while you figure it out. You need someone to build the system with you.
- Builds your revenue system alongside you
- Coaches you on leading sales, not just doing sales
- Installs E.D.G.E.™ framework in your CRM
- Trains you to run it yourself
- Provides weekly strategic guidance
OUTCOME:
You step back from daily sales. You have a system that runs without you. You’re free to lead.
Our Time Commitment:
8 Hours Per Month (Remote)
Investment:
$5,000/mo + 5% commission/ override
Expand
BEST FOR: $2M – $10M | Ready to build your first scalable sales team
You’re ready to hire salespeople, but you don’t have the systems or leadership in place to set them up for success. You need someone to build the machine before you hire the operators.
- Architects your scalable sales operation
- Aligns sales and marketing for predictable pipeline
- Designs sales playbooks and processes
- Helps you hire, train, and lead your first sales team
- Provides ongoing leadership and accountability
OUTCOME:
You have a team that knows exactly what to do. Your growth is predictable. You’re not the bottleneck.
Our Time Commitment:
16 Hours Per Month (Remote)
Investment:
$10,000/mo + 5% commission/ override
Scale
BEST FOR: $10M – $20M | Preparing for exit, acquisition, or rapid expansion
You’re preparing for a liquidity event, or you’re in a high-growth phase where investors expect enterprise-grade revenue operations. You need executive leadership that boards and buyers trust.
- Provides enterprise-grade CRO leadership
- Optimizes revenue engine for maximum valuation
- Prepares due diligence materials
- Leads expansion into new markets or offerings
- Partners with you on exit strategy
OUTCOME:
Your company is exit-ready. Your revenue is predictable. Your value is maximized.
Our Time Commitment:
24 Hours Per Month (Hybrid)
Investment:
$15,000/mo + 5% commission/ override
| GROW | EXPAND | SCALE | |
| Revenue Range | $200K – $2M | $2M – $10M | $10M – $20M |
| Your Role Today | Founder-led sales | Leading a small team | Strategic/exit focus |
| Your Need | Escape sales trap | Build scalable team | Maximize company value |
| Rich’s Focus | Coaching + System | Architecture + Leadership | Strategy + Exit Readiness |
| Investment | $5K /mo, 5% commission/ override | $10K /mo, 5% commission/ override | $15K /mo, 5% commission/ override |
How to Engage
STEP 1: Apply
Complete a brief application so we understand your situation.
STEP 2: Discovery Call
30-minute deep dive to ensure fit (both ways).
STEP 3: Custom Proposal
Together, we outline exactly what our engagement will look like.
STEP 4: Start Leading
Rich steps in as your Fractional CRO.
Ready for Real Revenue Leadership?
You’ve built something worth scaling. Let’s build the leadership team and revenue engine to match.
Still deciding? Start with the Diagnostic
What is a Fractional CRO?
| FRACTIONAL CRO ELITE | FULL-TIME CRO | |
|---|---|---|
| COST | $5K – $15K / Month | $250k+ salary, equity, benefits |
| RISK | Low (Easy to end) | High (Costly hire/fire) |
| EXPERIENCE | 27 years, $500M+ closed | Varies widely |
| FOCUS | Strategy & Execution | Often just management |