What does GrowExpand do, exactly?
We engineer custom revenue strategies, CRMs, SaleOps, and RevOps that free up your time, systematize growth, and create scalable sales results.
What kind of businesses do you work with?
We work with U.S.-based founders and executive teams at B2B companies doing $500K to $50M in annual revenue. That includes tech, SaaS, consulting, and professional services firms with a multi-step sales cycle.
How are your services delivered?
Rich Laster personally oversees each engagement. You will not be handed off to a junior.
How do I choose which service is right for me?
• You’re running sales but shouldn’t be → Fractional CRO Elite
• Your CRM is a mess or holding you back → Sales Velocity CRM
• You need a real plan to grow revenue → Revenue Growth Planning
How fast will I see results?
Most clients see measurable improvements in focus, clarity, and process within 30–45 days. Revenue and close-rate shifts typically vary based on the sales cycle for your industry.
Do you replace my internal team or work with them?
We work with your team and build on what’s already in place, unless what’s in place is broken, in which case we fix it.
What’s the time commitment?
Custom CRM, and Revenue Growth Planning are one-time projects. Fractional CRO Elite is typically a 6, or 12 month engagement.
Do you work with startups?
If you’re post-revenue, coachable, and ready to invest in repeatable growth, yes. If you’re pre-revenue or still validating product/market fit, no (we will point you to someone who can help).
Why should I act now instead of waiting?
Sales problems compound. Every quarter you delay costs you deals, momentum, and team trust. Growth starts with deciding to fix what’s not working.
How much of my time will this require?
We need 2-3 hours of your time weekly for alignment. We handle the rest. You get strategy updates, not day-to-day problems.
What is Fractional CRO Elite?
It’s senior-level revenue leadership for companies who can’t justify, or don’t yet need, a full-time CRO. Rich leads your revenue strategy, sales structure, team performance, and pipeline forecasting.
What kind of results should I expect?
Most engagements result in improved pipeline accuracy, increased close rates, reduced sales cycles, and more time for leadership to focus on vision, not daily sales drama.
Do you manage my sales reps directly?
Yes. If needed, Rich will lead weekly sales meetings, ride-along calls, performance reviews, and even hiring.
Can you work with my marketing team or agency?
We insist on it. Aligning sales and marketing to drive real revenue, not just MQLs, is part of the CRO function.
Is this coaching or leadership?
Leadership. This is not advisory-only. Rich takes ownership of your sales performance and works hand-in-hand with you to make change happen.
Do I need a sales team already?
No. We can help hire your first reps, fix your current team, or simply build the structure so you’re not stuck in founder-led sales.
How long is a typical engagement?
Most are 6–12 months; or, until they’re ready for a full-time CRO.
What if I already have a sales manager or VP of Sales?
Rich can mentor them, lead alongside them, or step in above them depending on the need. If you are happy with them but need a plan for moving forward, we suggest a Scalable Revenue Plan.
What is Revenue Growth Planning?
It’s a structured, strategic planning process where we map your current sales reality, identify blockers and opportunities, and deliver a revenue roadmap, or a comprehensive tactical strategy to drive revenue growth.
What’s the difference between this and hiring a strategist or coach?
This is hands-on planning, not just advice. Rich doesn’t ask fluffy questions, he diagnoses your revenue model, identifies growth levers, and builds a plan you can execute.
Who is this best suited for?
Businesses that want to grow but aren’t sure exactly how to. The need is urgent as the business has plateaued, or is stuck with inconsistent revenue.
Do you help implement the plan afterward?
Yes. Revenue Growth Planning often leads to a Fractional CRO or CRM build engagement for execution.
Do I need a full team in place?
No. This works for solo founders up through companies with 50 employees. The plan adapts to your current reality and goals.
What if I’ve already worked with a coach or EOS implementer?
Great. We complement, not compete. This plan focuses specifically on revenue clarity and execution, and works within your current structure. To use the EOS term, we are your “Rocket Fuel.”
Will you pressure me to buy another service afterward?
Heck no! If, and only if we can help you achieve your goal(s) then we will present the option to you.
Why Pipedrive?
It’s simple, scalable, and designed for actual sales teams, not just for data storage. It doesn’t need full-time admin support and works best when optimized for your business.
What’s included in a Sales Velocity CRM Build?
• Deep-dive discovery workshop
• Pipeline + stage design
• Custom fields + automations
• Dashboards, filters, reminders
• Team-specific views
• 30-day post-launch support
Can you migrate us from another CRM system?
Yes. We clean, dedupe, and migrate your data without disruption to your team.
Will my reps actually use this CRM?
Yes, because we build it with them in mind. No bloat. No fluff. Only what drives daily activity, and moves deals forward.
How long does it take to go live?
Most Sales Velocity CRM builds are completed in 3-4 weeks, depending on complexity.
Do we have to use Pipedrive?
It is strongly recommended for a sales team of less than 50 people. If you’re married to another platform, we can still improve what you have, if the tool isn’t the problem.
What if we need changes after it’s built?
You get 30 days of support included. Ongoing retainers are available if you need long-term help.
Will this integrate with our other tools?
Yes, email, Slack, marketing platforms, finance, data tools, and more via native or Zapier integrations.
What’s the investment?
Sales Velocity CRM projects start at $2,500 for the first 5 users. Additional users are $500 each, and add-ons are priced transparently.