Let’s talk founder to founder, leader to leader. The pressure to grow your business is relentless. It is tempting to believe your strategy is solid simply because you have set bold targets or rolled out a new sales playbook. But if you have that nagging sense the results are not matching your ambition, you are not alone. Behind closed doors, some of the best strategists in the world will tell you: most growth-stage businesses mistake…
The Illusion of Strategy
