In practice, especially for B Corporations and mission-led Seed and Series A ventures, product-market fit is necessary but not sufficient.
Growth-Stage CEOs: From Product-Market Fit To The Strategic Edge of Purpose-Market Fit
How High-Growth CEOs Trade “Performative” Annual Planning for Scalable Revenue Systems
Annual planning in most high-growth companies has become a ritual: a glossy deck, aggressive top-line targets, and a handful of “strategic priorities” that quietly unravel by Q2.
How to Make Every Line of Your Messaging Pass the “So What?” Test
In a capital environment defined by noise, sameness, and shrinking attention spans, the fastest way to lose a buyer, investor, or strategic partner is to make them work to understand why you matter.