In the early days of the electric vehicle (EV) revolution, Tesla’s bold approach-eschewing traditional advertising, relying on word-of-mouth, and leveraging Elon Musk’s cult of personality-seemed to defy the rules of automotive marketing. For years, the strategy worked. But in 2025, Tesla’s sales are plunging, its brand is under siege, and the competition is not just catching up-they’re pulling ahead. The lesson for business owners is clear: relying on product alone is no longer enough. Effective…