Aligning Ethical Principles with Profitable Growth in a Professional Services Firm Synopsis This case examines how GrowExpand helped the client company design and implement a business development model that drove a 19% revenue increase in eight months without compromising the firm’s core values. It addresses the common professional services dilemma of balancing principle and profit, demonstrating that ethical rigor can be a competitive advantage, not a constraint. The Client Context: The Plateau of Principle The…