A Strategic Playbook for Navigating High-Barrier, High-Reward Markets Synopsis This case explores how GrowExpand designed and executed a market-entry strategy for the client company, a small but advanced smart-metering company, to secure its first $2M in government contracts. It details the methodical process of overcoming significant structural barriers including certification and relationship gaps that typically exclude innovative small businesses from the federal space. The Client Context: Innovation Meets Institutional Inertia GridFuture Tech developed a superior…