For founder-led companies in the $2–$20M range, the transition from creative entrepreneurship to executive leadership marks both a milestone and a reckoning.
How Scaling CEOs Should Really Think About a Fractional CRO vs. a Full-Time Hire
Seed and Series A CEOs are increasingly torn between hiring a full-time Chief Revenue Officer and engaging a fractional CRO model that protects cash while still building the foundation for scale.
Scalable Revenue Planning – Case Study: Architecting a Scalable Sales Machine for a Cybersecurity Consultancy
Transitioning from Founder-Led Sales to a Predictable Revenue Engine Synopsis This case examines how GrowExpand, acting as a Fractional CRO, partnered with the founder of a $2.15M cybersecurity firm to eliminate systemic sales chaos. The engagement focused on moving the CEO from the primary salesperson to the strategic leader by implementing a disciplined sales operating system, which resulted in 22% YoY growth and a 15-hour weekly reduction in the CEO’s sales-related activities. The Client Context:…
Championship Mindset: What Business Leaders Can Learn from Super Bowl LIX
Championship Mindset & Super Bowl LIX: It wasn’t just a football game—it was a demonstration of the attitudes and behaviors that separate champions from the rest.