A fractional Chief Revenue Officer (CRO) is increasingly recognized as a transformational force for growth-stage companies confronting complexity, unpredictability, or stalled momentum. Unlike a consultant or coach, a fractional CRO becomes an operational member of the executive team, owning revenue strategy, aligning sales, marketing, and customer success, and building the infrastructure essential to scalable growth. Drawing on GrowExpand.com’s field experience and the latest research on fractional leadership from Harvard Business Review, this article clarifies what…