Transitioning from Founder-Led Sales to a Predictable Revenue Engine Synopsis This case examines how GrowExpand, acting as a Fractional CRO, partnered with the founder of a $2.15M cybersecurity firm to eliminate systemic sales chaos. The engagement focused on moving the CEO from the primary salesperson to the strategic leader by implementing a disciplined sales operating system, which resulted in 22% YoY growth and a 15-hour weekly reduction in the CEO’s sales-related activities. The Client Context:…