W.I.I.F.M. -B2B Sales In A Nutshell

You haven’t been too busy to notice the change in the general social sentiment… “I feel,” “my truth,” and a plethora of other clichés. What they all communicate is a desperate need of people to be heard, seen, and acknowledged. The good news is that this makes the task of converting your offering into dollars easier. The bad news is that in order to do so successfully, you don’t get to be selfish at all….

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Building Value Proposition B2B Relationships

While the general vibe of the era is all about the packaging, what’s in the box matters most. As you enter the marketplace to convert your offering into revenue, the who & how you help is the foundation of not just your sales success but, of the relationships that will get you there. So what the heck is a Value Proposition? Simply put, it is how your product/ service impacts your ideal client. It is…

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