Rich Laster brings a unique mix of 26 years of sales leadership and consulting experience. His proven E.D.G.E. process is tailored to each client for predictable revenue growth.

Results depend on the current state of your sales team and the level of engagement. Many clients begin seeing positive changes within 3-6 months of implementation.

Not necessarily. Rich Laster can work with businesses at various stages of sales maturity, from those with no sales team to those with underperforming teams.

While GrowExpand focuses on small and medium-sized businesses, its services are applicable across various industries that need improved sales performance.

A Sales-as-a-Service, providing your company a sales professional service that provides part-time sales expertise to your business. The DealGen Sales Rep focuses on phone and email outreach to go beyond lead generation through to closure, freeing executives from managing both their primary focus and the sales process. [learn more]

Our Fractional sales professionals bring specialized skills, experience, and GrowExpand.com training & leadership, helping your business increase revenue, improve sales processes, and adapt to market changes without the cost of a full-time hire. [learn more]

Deal Generation is suitable for businesses of various sizes and industries. Whether you’re a startup looking to implement a sales strategy or, an established company aiming to optimize your sales operations, a Deal Generation professional can service your needs. [Click here for White Paper]

The process involves an onboarding period to train you in managing your Deal Generation professional or, a sales audit to fully understand your business. From there, a customized sales process is developed, and the consultant works on generating deal flow (topline revenue). [learn more]

Our consultants can assist with a range of sales-related areas including lead generation, sales process execution, and customer relationship management. [learn more]

Yes. Hiring a fractional sales consultant allows you to access high-level expertise without the long-term financial commitment associated with a full-time hire. It’s a flexible and cost-efficient solution for businesses looking to bolster your sales efforts. [learn more]

Success can be measured through various key performance indicators (KPIs) such as increased revenue, improved conversion rates, and overall growth in your sales pipeline. [learn more]

A top priority, our consultants sign non-disclosure agreements, ensuring that sensitive business information remains secure and protected throughout the consulting engagement. [learn more]

The duration varies based on the specific needs of your business. Engagements can range from a few months to several years. [learn more]

To get started, simply reach out to us here. We’ll schedule an initial consultation to discuss your business needs and determine how Deal Generation can support your goals.

Sales Strategy Development.  It delivers professional guidance and expertise to your business in order to improve sales performance. This can include developing effective sales strategies, optimizing sales processes, enhancing overall sales operations, entering a new market, or launching a new product or service. [learn more]

Any business looking to establish, or improve it’s sales performance. This includes startups needing to establish a sales framework, mid-size companies aiming to expand their market reach, and large enterprises looking to refine their sales operations. [learn more]

The process starts with an assessment of your current sales processes and performance. This is followed by strategy development, and support with implementation of recommendations as needed.

The duration varies based on your needs.  Our standard planning process can last 2-5 months, depending upon market data access and your needs as a client.  As an alternative, our Sales Strategy Bootcamp takes 4 weeks as it depends solely on your vision, goals, and business data. [learn more]

Success is measured against pre-defined objectives and KPIs, such as revenue growth, conversion rate improvements, sales cycle reduction, and customer acquisition cost efficiency.  It is important to note that the success of any planning process is dependent upon your execution (our Deal Generation service may be ideal if you lack the sales acumen to achieve your desired goal.) [learn more]

To begin, contact us for an initial consultation. We will discuss your business objectives and challenges to determine the best approach for your sales strategy needs.

The primary goal is to increase your company’s revenue without adding to your workload as a CEO by improving your sales processes, and team performance. [learn more]

Sales coaching is focused on directly improving your team’s capabilities and processes, whereas the Fractional CRO service takes a more comprehensive leadership role in your entire sales operation. [learn more]

A Fractional CRO is an outsourced sales executive who focuses on optimizing your sales strategy and execution. This service helps you scale your business without needing to hire a full-time sales executive. [learn more]

The service helps business leaders who are burdened by sales management by providing a dedicated expert to lead your team and manage sales performance, so you can focus on higher-level business functions. [learn more]

Common challenges include poor lead conversion, ineffective outreach strategies, a lack of team motivation, and underperforming sales processes. Rich Laster actively leads your sales team, setting clear performance goals, optimizing outreach strategies, and tracking progress to ensure improved sales outcomes. [learn more]

The frequency of meetings depends on the team’s needs, but regular touchpoints are scheduled to ensure continuous progress and performance improvements. [learn more]

You can expect to see a more efficient sales process, a higher close rate on sales, and an overall boost in your business’s revenue performance. [learn more]

Rich Laster will lead your internal sales team or your DealGen Sales Reps, ensuring they lead outreach efforts and close sales, freeing you from managing sales while increasing your revenue. [learn more]

No, even businesses with smaller sales teams can benefit from tailored coaching that focuses on maximizing the potential of each individual, and the sales process as a whole. [learn more]

The E.D.G.E. process is Rich Laster’s proven framework for enhancing your sales performance. It is designed to help your business generate consistent revenue growth, and scale. [learn more]

Rich Laster’s focus is on creating urgency and adapting your sales efforts to industry-specific or economic climate, ensuring that your business remains competitive and profitable. [learn more]

As the business arena grows more competitive by the day, having a solid sales process in place is critical. Delaying improvements to your sales strategy could result in missed revenue opportunities. [learn more]

The fixed monthly fee and performance based fee are inversely related, and adaptable to your goals and financial realities. This is established early so that we can get to work together quickly & easily. [learn more]

You can book a consultation here. The process starts with a conversation to discuss your goals, and how our process will be executed.