The Grow Expand History & Leadership
GrowExpand.com is the catalyst for scalable revenue performance!
Our clients enjoy:
- The money to enjoy life
- The clarity to monetize their vision
- The ability to scale their income & impact
Our clients average:
- 24%+ Revenue Growth
- 20%+ Close Rates
- 15-20% Decrease in Sales Cycle …a well engineered Sales Process will do that!
GrowExpand was created to give Founders and Business Leaders a way to get their time back and lead sales growth like a CEO, not a sales rep. We specialize in aligning your sales and marketing efforts via our Sales E.D.G.E. methodology, providing Fractional Leadership, Advisory (Coaching), and Sales Process & CRM Engineering to give client businesses the experience of repeatable and scalable revenue growth performance.
Over 40 years experience in sales & marketing leadership, we exist to empower you with the systems, processes, and tactics that are right for your business to better turn what you do great …into money.
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Successful projects
The GrowExpand Difference:
- Results-Oriented: We’re not interested in vanity metrics. We focus on what matters most: increasing your top-line revenue.
- Expert Guidance: Rich Laster, our founder, is a seasoned sales strategist with a proven track record of helping businesses grow.
- Customizable Solutions: We don’t offer a one-size-fits-all approach. We’ll tailor our services to your specific needs and budget.
Results
Here are a few of our recent wins:
- Procured a total of $2.5MM in SaaS contracts for DBE/ MBE smart grid technology client with Connecticut and Pennsylvania utilities for their AMI Smart Meter technology.
- Successfully organized, and led, Eastern U.S. sales initiative for Community Development Lending firm, securing transactions in Memphis, New Jersey, and Georgia totaling $22.6MM.
- Business development outsourcing solution for startup Woman-Owned construction firm, taking her to $1.12MM in eight months.
Take the first step towards unlocking your business’s full potential. Contact us today to schedule your consultation and discover how GrowExpand can help you achieve your sales revenue goals:
Leadership
Rich Laster, CRO
Rich Laster is a powerhouse in sales leadership and business growth strategy, with over 26 years of experience helping companies scale revenue, optimize sales processes, and expand into new markets. As the Founder and Chief Revenue Officer of GrowExpand.com, Rich specializes in engineering sales strategies, optimizing sales and marketing alignment, and implementing innovative outreach methodologies to deliver consistent, measurable results – achieving a 200%+ revenue increase for startups, driving 26% year-over-year growth for national clients, and executing regional expansions for EdTech and SaaS firms.
GrowExpand.com caters to businesses at all stages: for early-stage companies, GrowExpand.com offers sales coaching and leadership guidance. For companies needing a sales team to generate and convert leads, GrowExpand.com provides DealGen Pro, which delivers a full sales team led by experienced sales managers. For businesses seeking to break through stalled growth, GrowExpand.com provides Fractional CRO Elite, which aligns sales and marketing for consistent and measurable results.
Beyond client consulting, Rich is a sought-after speaker, trainer, and podcast host known for his no-nonsense approach to revenue growth. Through his Blunt On Business podcast and dynamic keynote presentations, he cuts through the noise to deliver actionable insights that empower businesses to stop managing sales and start scaling.
A graduate of Temple University, Rich’s expertise is backed by hands-on leadership across industries, including finance, technology, and professional services. His work with the Ben Franklin Technology Partners Investment Review Committee and mentorship at the Urban League Entrepreneurship Institute reflects his commitment to fostering business innovation and success. His commitment to driving business owner success positions GrowExpand.com as a premier partner for businesses looking to exceed their revenue goals.
Kreda McCullough, CMO
Kreda McCullough is a renowned Chief Marketing Strategist in sales messaging and positioning, helping businesses turn stagnant leads into high-value clients. With over 15 years of experience in strategic messaging, and a deep understanding of market positioning, she empowers companies to transcend market noise and achieve measurable revenue growth.
As a former executive at a leading global marketing firm, Kreda developed and implemented data-driven strategies that increased market share by an average of 27% for her clients. She delivers comprehensive audits and actionable strategies that optimize sales funnels, enhance brand authority, and ensure every communication resonates with high-value prospects. Her approach goes beyond lead generation, focusing on attracting and converting the right leads through meticulously crafted messaging and strategic implementation.
Kreda’s expertise has been sought after by industry giants such as IBM, Salesforce, and HubSpot, where she has conducted workshops on advanced marketing audits and sales alignment strategies. Her innovative “Revenue Amplifier” framework has been featured in publications like Forbes and Harvard Business Review, cementing her status as a thought leader in the field.
Her expertise ensures that your investment translates into tangible results, transforming your sales and marketing efforts into a powerful revenue engine.
For press related inquiries or to book Rich for speaking, training, or consulting, click here.
Our clients value the impact that our services have on the growth of their revenue. It’s your turn: