A military kid, I grew up having every cliché imaginable programmed into me by way of the most overt PsyOps campaign in history -my dad! The cliché that you care about most is “IF YOU FAIL TO PLAN, THEN YOU PLAN TO FAIL!” No, the all caps is not for emphasis; it’s me doing my best to quote dad accurately! Let’s get to the heart of the matter as it pertains to what’s in it…
In the world of (business-to-business) B2B growth, the age-old debate between quality and savings often emerges as a central concern. While cost efficiency is undeniably important for any enterprise, focusing solely on savings can be shortsighted and detrimental in the long run. In contrast, prioritizing quality not only positively impacts the user experience but, also fosters sustainable B2B growth and profitability. This post explores the significance of quality over savings in B2B business development, drawing…
Sales is undoubtedly the key to revenue growth. It is the lifeblood of any organization and the fuel that powers its operations. No matter how great your…
In pursuit of the undying need for B2B revenue growth, companies are constantly seeking innovative strategies to boost revenue and gain a competitive edge. One such strategy that has gained traction in recent years is the utilization of Fractional Sales Professionals. These highly skilled individuals bring a wealth of experience and expertise to the table, offering a cost-effective and flexible solution for companies aiming to scale their sales efforts. In this blogpost, I will explore…
In the dynamic landscape of business-to-business (B2B) opportunities, the sales cycle plays a pivotal role in determining success. It is imperative that you understand your sales cycle in order to establish realistic performance goals. B2B sales cycles are complex, involving multiple decision makers, lengthy negotiations, and a deep understanding of the nuances of each customer’s needs. To aid you in grasping sales so that you can successfully grow your business, allow me to share insights…
In the digital age, user experience (UX) has become a pivotal factor that defines the success or failure of a product or service. It is the essence of how users interact with and perceive a product, application, or platform. Central to the concept of user experience are the user’s expectations. The interplay between user expectations and the actual experience forms the bedrock of user-centric design. Defining User Experience and User Expectations User experience, as described…
Gen X befriended our children in reaction to being parented by the John Wayne generation. The result are two generations who have normalized rapid social interactions like texting, and making some of their first decisions by swiping right or left. Selling to the swipe left crowd would puzzle Edward Bernays (the “Father of Public Relations”) but, it can be done. The Who The most important facet of Millennials and Generation Z is their status as…
Exporting into the U.S. market has always been a challenge. Hacking the process would help but, how do you know what is reputable from what is just marketing.