Scalable Revenue Realized
In a capital environment defined by noise, sameness, and shrinking attention spans, the fastest way to lose a buyer, investor, or strategic partner is to make them work to understand why you matter.
There is a quiet crisis emerging in B Corporations and mission driven startups: the very investors who applaud your impact story often pressure you to compromise it once growth targets tighten and capital becomes scarce. As a CEO who has carried a sales number for 27 years, Rich Laster has seen this movie across cycles, sectors, and stages, and the pattern is brutally consistent: when growth outpaces organizational readiness, values are the first thing to…
Seed and Series A CEOs are increasingly torn between hiring a full-time Chief Revenue Officer and engaging a fractional CRO model that protects cash while still building the foundation for scale.
Most early-stage CEOs understand the value of the CRM as a technology but, underestimate its potential as an indispensable strategic asset. #RevenueGrowth
Early-stage CEOs today face a harsh reality: what got you here… personal hustle and relentless deal-chasing, will not get you to your vision of being a Series B or to a sustainable, scalable company.
In today’s ruthless venture environment, Seed Stage and Series A CEOs face an increasingly subtle, but critical, threat: misdiagnosing the problem at the heart of their business.
At the Seed or Series A stage, sales is not a department, it is a lifeline, and the CEO is often its only custodian.
Ask any B2B early-stage founder or VC, and you will hear the refrain: “Our pipeline is hot; revenue is coming.” Yet with two decades of sales advisory across startups and public companies, the truth is painfully clear…