Harmonizing User Experience and Expectations: The Pillars of User-Centric Success

Author: @TheBizGroPro
Harmonizing User Experience and Expectations: The Pillars of User-Centric Success

In the digital age, user experience (UX) has become a pivotal factor that defines the success or failure of a product or service. It is the essence of how users interact with and perceive a product, application, or platform. Central to the concept of user experience are the user’s expectations. The interplay between user expectations and the actual experience forms the bedrock of user-centric design. Defining User Experience and User Expectations User experience, as described…

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Selling to the Swipe Left Crowd

Author: @TheBizGroPro
Selling to the swipe left crowd

Gen X befriended our children in reaction to being parented by the John Wayne generation. The result are two generations who have normalized rapid social interactions like texting, and making some of their first decisions by swiping right or left. Selling to the swipe left crowd would puzzle Edward Bernays (the “Father of Public Relations”) but, it can be done. The Who The most important facet of Millennials and Generation Z is their status as…

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The Secret To Bespoke Sales & Marketing

Author: @TheBizGroPro
The Secret To Bespoke Sales & Marketing

The secret to bespoke sales & marketing is sales! Sales are the lifeblood of any business. Without sales, a business cannot survive, let alone thrive. Sales are crucial to business growth, as they are the main source of revenue and profits that enable a company to expand and invest in new opportunities. In this blog post, we will discuss the importance of sales to business growth, and why companies should prioritize sales strategies to achieve…

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The “I’m A Boss” Era Workforce

Author: @TheBizGroPro

Today’s blog is me seeking to have a conversation with you. Somehow the COVID-19 Pandemic gave birth to The Great Resignation -an era where we find ourselves encountering job applicants who no-show interviews, or accept the job and never show up for work. Somehow it appears that everyone has internalized the rap lyrics of Rick Ross, and are operating under the delusion that they are “the biggest boss.” No, seriously; a conversation with anyone you…

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The Third World Sales Myth

Author: @TheBizGroPro

Inflation is a monster, and the quest for profits is more real than ever as people pivot to more aggressive marketing tactics in a last stitch effort to avoid raising your rates. Coupled with the need for greater deal flow is the mandate to cut whatever costs can be cut without damaging p/s delivery. Enter the outsourcing of call reception and telemarketing. The average telemarketer outside of the U.S. makes $7/ hour; 50-60% of what…

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