The Sales Engine You Would’ve Built But, You Were Busy Running Your Business!
Imagine this:
You’re finally able to do what you do best -run your business. Meanwhile, buyers you’ve never met are already engaged, qualified, and ready to close… all without you lifting a finger to find them.
That’s DealGen Pro.
Sales-as-a-Service -outreach executed by professionals, led by a proven expert.
This isn’t more work for you. It’s more revenue.

You’ve been sold the lie that “You Just Need More Leads.” Here’s the truth: leads don’t grow revenue. Consistently converting qualified leads does.
But that takes time, discipline, strategy, and an actual sales engine most companies never build. We know that you are either
…too busy running the company to build and manage sales, or
…tired of garbage leads wasting your sales team’s time, and your money.
Either way, you’re bleeding potential revenue!
DealGen Pro changes that without you hiring, training, or micromanaging anyone.
The Sales Engine
Think of DealGen Pro like hiring a sniper; not a shotgun. While your competitors are blindly cold-emailing, our Fractional Sales Outreach Pros are:
- Researching your perfect-fit prospects
- Starting real, human conversations
- Warming up leads so they arrive qualified
- Handing them to your closers at peak interest
Meanwhile, Rich Laster (that’s me), manages it all—strategy, messaging, optimization. I lead the rep like a CRO leads a sales team. Why does this work so well?
Because it’s not just a Sales Professional. I’m beside them weekly, bringing my 26 years in sales, 19 years in leadership, and 13 in procurement & business development to bear.
We aren’t guessing what to say ..we are engineering what will convert.
What You Get:
✅ 6 Hours/Week Time Blocks of Dedicated Sales Outreach
✅ $2,200/Month per Time Block | $950 One-Time Onboarding Workshop
✅ 16-Week Engagement | All Lead Lists & Performance Data Is Yours
✅ Weekly, or Monthly Progress Briefings
✅ Zero Commission – You Own the Wins
🛠 Suggested Add-On: Our Pipedrive Customized CRM service streamlines your follow-ups and sales tracking. It’s the ultimate system add-on for smart founders.
🚨 The Only Catch
We don’t take everyone.
We never work with competing offers so, if you’re still “thinking about it” when your competitor signs up, we will not be able to drive revenue growth for you. For example, we are already engaged by a client in Construction / the Building Trades.
Ready to See What Real Revenue Looks Like?
Three simple steps:
- Book your initial consultation now
- We run the $950 onboarding workshop
- Your DealGen Pro begins producing leads you’ll convert
A few of our previous success stories: