Revenue Operations – You Know It’s Broken. Let’s Find Out Why & How to Fix It.
You’re missing targets. You’re losing deals you should win. You don’t have a repeatable process. But you’re too busy putting out fires to step back and figure out what’s really wrong.
We deliver the required clarity in days, not weeks.
Choose Your Path to Clarity
One mission. Three ways in. Pick the one that fits where you are today:
Sales Velocity Roadmap | Go To Market Strategy | E.D.G.E.™ Diagnostic
Sales Velocity Roadmap
BEST FOR: Founders who need a custom sales plan now.
You know your sales process is broken but, you don’t know where to start. You need clarity, and you need it now.
In one focused session, we deliver your personalized Sales Velocity Roadmap -a custom, visual plan that maps your ideal client journey, defines your sales stages, and shows you exactly what to do now to grow revenue.
WHAT YOU GET:
- 60-minute diagnostic intake system
- Custom Sales Velocity Roadmap document
- Your ideal client profile (validated)
- Your sales stages mapped to E.D.G.E.™
- Priority action plan (1-3 highest-impact moves)
- Recorded session for future reference
INVESTMENT: $1,750
Go-To-Market Strategy
BEST FOR: Seed-stage founders preparing for launch or fundraise.
You’re building something new. You need more than a sales process. You need a complete GTM strategy that investors believe in and customers respond to.
We work with seed-stage founders and pre-seed investors to craft comprehensive Go-To-Market Strategies that define your ICP, value proposition, channel strategy, and early revenue playbook.
WHAT YOU GET:
- Full GTM strategy document
- TAM/SAM/SOM analysis
- Channel strategy and prioritization
- ICP and persona definition
- Messaging framework
- Early sales playbook
- Investor-ready deliverables
BEST FOR: Venture-funded or growth-ready small businesses.
INVESTMENT: $10,000
Revenue E.D.G.E.™ Diagnostic
BEST FOR: Founders who want to “test the waters” first.
Not sure which path is right? Start here.
In one 60-minute session, we diagnose your revenue leaks and deliver actionable insights from Rich Laster’s 27-years of closing deals. It’s the same deep-dive clarity, with no commitment beyond this session.
WHAT YOU GET:
- 60-minute diagnostic session
- Proven, actionable executive sales coaching
- Recorded session
- Clear next steps
INVESTMENT: $450
What Clarity Unlocks
- Stop wasting time on leads that will never close
- Stop guessing which marketing channels work
- Stop firefighting and start building
- Know exactly what to fix first, second, and third
- Get your team aligned on who to target and how
- Finally see the path from chaos to scale
Stop Guessing. Start Building.
Clarity is the first step to scalable revenue. Choose your path:
| Get Your Roadmap | Complete GTM | Book Diagnostic |
| $1,750 | $10,000 | $450 |