The Power of Refreshing Your B2B Sales Strategy & CRM While Competitors Are at the Beach
Five Summer Strategies for B2B Sales Growth
How To Master Your B2B Sales Cycles
In the dynamic landscape of business-to-business (B2B) opportunities, the sales cycle plays a pivotal role in determining success. It is imperative that you understand your sales cycle in order to establish realistic performance goals. B2B sales cycles are complex, involving multiple decision makers, lengthy negotiations, and a deep understanding of the nuances of each customer’s needs. To aid you in grasping sales so that you can successfully grow your business, allow me to share insights…
W.I.I.F.M. -B2B Sales In A Nutshell
You haven’t been too busy to notice the change in the general social sentiment… “I feel,” “my truth,” and a plethora of other clichés. What they all communicate is a desperate need of people to be heard, seen, and acknowledged. The good news is that this makes the task of converting your offering into dollars easier. The bad news is that in order to do so successfully, you don’t get to be selfish at all….
Building Value Proposition B2B Relationships
While the general vibe of the era is all about the packaging, what’s in the box matters most. As you enter the marketplace to convert your offering into revenue, the who & how you help is the foundation of not just your sales success but, of the relationships that will get you there. So what the heck is a Value Proposition? Simply put, it is how your product/ service impacts your ideal client. It is…
Blurred Lines: Old Terms You Think You Know
In a recent marketing lecture, I noticed something that is likely a place of confusion for entrepreneurs in need of professional help with their respective businesses. As the lecturer opened it up for questions, the terms Marketing, Branding, P R, Business Development, and Sales were used almost interchangeably. The Business Development guy that I am, I wanted to chime in, going into detail on the differences between the terms but, it’s just not cool to…