A military kid, I grew up having every cliché imaginable programmed into me by way of the most overt PsyOps campaign in history -my dad! The cliché that you care about most is “IF YOU FAIL TO PLAN, THEN YOU PLAN TO FAIL!” No, the all caps is not for emphasis; it’s me doing my best to quote dad accurately! Let’s get to the heart of the matter as it pertains to what’s in it…
Blurred Lines: Old Terms You Think You Know
In a recent marketing lecture, I noticed something that is likely a place of confusion for entrepreneurs in need of professional help with their respective businesses. As the lecturer opened it up for questions, the terms Marketing, Branding, P R, Business Development, and Sales were used almost interchangeably. The Business Development guy that I am, I wanted to chime in, going into detail on the differences between the terms but, it’s just not cool to…