In today’s highly competitive business arena, converting b2b prospects to b2b leads and ultimately to clients requires a strategic, multi-faceted approach.
Mastering B2B Lead Conversion’s 3 Stages: From Prospects to Clients
Making “No” More Palatable!
Mike Tyson is quoted saying that “everyone has a plan until they get punch in the face.” Every business development officer has a plan to exceed goal until they get hung up on; and for the business leader forced to wear the ‘sales hat,’ hearing no after no can be very discouraging. If you’re still reading in the hope that I teach you a secret from my 25 years of experience, then you are hereby…
Blurred Lines: Old Terms You Think You Know
In a recent marketing lecture, I noticed something that is likely a place of confusion for entrepreneurs in need of professional help with their respective businesses. As the lecturer opened it up for questions, the terms Marketing, Branding, P R, Business Development, and Sales were used almost interchangeably. The Business Development guy that I am, I wanted to chime in, going into detail on the differences between the terms but, it’s just not cool to…