The Third World Sales Myth

Inflation is a monster, and the quest for profits is more real than ever as people pivot to more aggressive marketing tactics in a last stitch effort to avoid raising your rates. Coupled with the need for greater deal flow is the mandate to cut whatever costs can be cut without damaging p/s delivery. Enter the outsourcing of call reception and telemarketing. The average telemarketer outside of the U.S. makes $7/ hour; 50-60% of what…

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W.I.I.F.M. -B2B Sales In A Nutshell

You haven’t been too busy to notice the change in the general social sentiment… “I feel,” “my truth,” and a plethora of other clichés. What they all communicate is a desperate need of people to be heard, seen, and acknowledged. The good news is that this makes the task of converting your offering into dollars easier. The bad news is that in order to do so successfully, you don’t get to be selfish at all….

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