A military kid, I grew up having every cliché imaginable programmed into me by way of the most overt PsyOps campaign in history -my dad! The cliché that you care about most is “IF YOU FAIL TO PLAN, THEN YOU PLAN TO FAIL!” No, the all caps is not for emphasis; it’s me doing my best to quote dad accurately! Let’s get to the heart of the matter as it pertains to what’s in it…
In pursuit of the undying need for B2B revenue growth, companies are constantly seeking innovative strategies to boost revenue and gain a competitive edge. One such strategy that has gained traction in recent years is the utilization of Fractional Sales Professionals. These highly skilled individuals bring a wealth of experience and expertise to the table, offering a cost-effective and flexible solution for companies aiming to scale their sales efforts. In this blogpost, I will explore…
While the general vibe of the era is all about the packaging, what’s in the box matters most. As you enter the marketplace to convert your offering into revenue, the who & how you help is the foundation of not just your sales success but, of the relationships that will get you there. So what the heck is a Value Proposition? Simply put, it is how your product/ service impacts your ideal client. It is…