In a recent marketing lecture, I noticed something that is likely a place of confusion for entrepreneurs in need of professional help with their respective businesses. As the lecturer opened it up for questions, the terms Marketing, Branding, P R, Business Development, and Sales were used almost interchangeably. The Business Development guy that I am, I wanted to chime in, going into detail on the differences between the terms but, it’s just not cool to…
Business Development: 9 Steps To Growth
Business Development is the process of creating and identifying sales opportunities which the business developer or a sales professional then pursues and closes on. Okay! I’m guessing that to the majority of you that all sounds like French. Excusez-moi! Allow me to detail the process… in plain English so you can understand it, and in a manner that empowers you to put it to work in the instance that your not ready to hire GrowExpand.com…
Who cares?! Your title versus your value.
This is it! The day is finally here! For whatever reason, you have decided to becomeā¦ AN ENTREPRENEUR! [DUN, DUN, DUNNNNNNNNN] You get a clever website address, come up with a logo, and even a cool title. STOP! A cool title? While CEO, President, Owner, and Partner may all carry the swagger of a corporate rock star; are they playing a positive role where your prospective client/ customer is concerned? For example, if a PMP…