In the world of (business-to-business) B2B growth, the age-old debate between quality and savings often emerges as a central concern. While cost efficiency is undeniably important for any enterprise, focusing solely on savings can be shortsighted and detrimental in the long run. In contrast, prioritizing quality not only positively impacts the user experience but, also fosters sustainable B2B growth and profitability. This post explores the significance of quality over savings in B2B business development, drawing

In pursuit of the undying need for B2B revenue growth, companies are constantly seeking innovative strategies to boost revenue and gain a competitive edge. One such strategy that has gained traction in recent years is the utilization of Fractional Sales Professionals. These highly skilled individuals bring a wealth of experience and expertise to the table, offering a cost-effective and flexible solution for companies aiming to scale their sales efforts. In this blogpost, I will explore

In the digital age, user experience (UX) has become a pivotal factor that defines the success or failure of a product or service. It is the essence of how users interact with and perceive a product, application, or platform. Central to the concept of user experience are the user’s expectations. The interplay between user expectations and the actual experience forms the bedrock of user-centric design. Defining User Experience and User Expectations User experience, as described

Exporting into the U.S. market has always been a challenge. Hacking the process would help but, how do you know what is reputable from what is just marketing. Let’s take the next few moments to guide you through what I consider your solution. The easiest path to selling your goods in America is to have an American business development firm manage the effort for you. The why is simple; the average American is put on