Inflation is a monster, and the quest for profits is more real than ever as people pivot to more aggressive marketing tactics in a last stitch effort to avoid raising your rates. Coupled with the need for greater deal flow is the mandate to cut whatever costs can be cut without damaging p/s delivery. Enter the outsourcing of call reception and telemarketing. The average telemarketer outside of the U.S. makes $7/ hour; 50-60% of what…
Mike Tyson is quoted saying that “everyone has a plan until they get punch in the face.” Every business development officer has a plan to exceed goal until they get hung up on; and for the business leader forced to wear the ‘sales hat,’ hearing no after no can be very discouraging. If you’re still reading in the hope that I teach you a secret from my 25 years of experience, then you are hereby…
While many of the social messages you encounter scream “gold stars for everyone;” such is not the case where business is concerned. It is not enough to have a good idea anymore as the competition for investment dollars has become fierce. A successful pitch to investors requires the clear communication of your plan for revenue growth. So, let’s dive into the 7 key elements of a pitch to increase your chance for investment: The Intro…
You haven’t been too busy to notice the change in the general social sentiment… “I feel,” “my truth,” and a plethora of other clichés. What they all communicate is a desperate need of people to be heard, seen, and acknowledged. The good news is that this makes the task of converting your offering into dollars easier. The bad news is that in order to do so successfully, you don’t get to be selfish at all….
While the general vibe of the era is all about the packaging, what’s in the box matters most. As you enter the marketplace to convert your offering into revenue, the who & how you help is the foundation of not just your sales success but, of the relationships that will get you there. So what the heck is a Value Proposition? Simply put, it is how your product/ service impacts your ideal client. It is…
…as much as it is about benefiting client relationships by building & monetizing the relationships their growth demands. For my philosophy to make more sense, I’ll share my story and background with you. I was raised in a loving home by a mother who ran a successful card and gift shop in Manayunk, while dad jumped out of airplanes with his fellow Army Rangers. When mom wasn’t putting smiles on people’s faces, she was likely…
In a recent marketing lecture, I noticed something that is likely a place of confusion for entrepreneurs in need of professional help with their respective businesses. As the lecturer opened it up for questions, the terms Marketing, Branding, P R, Business Development, and Sales were used almost interchangeably. The Business Development guy that I am, I wanted to chime in, going into detail on the differences between the terms but, it’s just not cool to…
Over breakfast this morning with Tech guru Jeff Platt, we did what awakening sojourners do -discussed recent experiences & lessons from our journey of growth. I realized a truth from something his daughter said in regard to the masses of our society; an existence that I previously likened to zombies, she likens to cattle (far more easily influenced than the brain-eating dead). Well aside from the masses, there are two other types of homo sapiens:…