While you shouldn’t be alarmed by this post for no threat to your physical well being exists (that I know of), the future of your business could be at risk. Relax! There’s still time to act before filing bankruptcy is the topic you’re discussing with your accountants. The virus I’m talking about? Founder’s Syndrome. To hell with the denotation of Founder’s Syndrome; it’s more important for us to get to the root cause so that…
Let’s get right to it. Diversity & Inclusion programs do 1 of 2 things: positively impact the bottom-line of the business, or serve as a “we like women & brown people” PR campaign. The question is simple: what is the objective of the business? Calm down; there’s no wrong answer. If the business is looking to avoid the PR threat of looking racist or misogynistic in an era where media leans liberal, then a “we…
Business Development is the process of creating and identifying sales opportunities which the business developer or a sales professional then pursues and closes on. Okay! I’m guessing that to the majority of you that all sounds like French. Excusez-moi! Allow me to detail the process… in plain English so you can understand it, and in a manner that empowers you to put it to work in the instance that your not ready to hire GrowExpand.com…
I have heard from fellow entrepreneurs too many times the result of taking on a client or project that was more predicament than profitable. So, in the spirit of the old adage “all money isn’t good money,” I figured a blog post was warranted. Good money. What is it? It’s a slang reference to clients, projects, and opportunities where all of the following occur: your business provides a quality, value-adding product and/ or service the…
…since you’re not looking for a magic fix, and you self identify as a growth-minded individual, let’s get to work.
“There you have it. The three ingredients that separate greatness from average…”
Sales & marketing sizzle without a focus on excellence in delivery is peril.