Sales | GrowExpand.com

Blurred Lines: Old Terms You Think You Know

February 26, 2020 Author: @TheBizGroPro

In a recent marketing lecture, I noticed something that is likely a place of confusion for entrepreneurs in need of professional help with their respective businesses. As the lecturer opened it up for questions, the terms Marketing, Branding, P R, Business Development, and Sales were used almost interchangeably. The Business Development guy that I am, I wanted to chime in, going into detail on the differences between the terms but, it’s just not cool to…

Diversity & Inclusion: Profit Machine or Welfare Program

January 16, 2020 Author: @TheBizGroPro

Let’s get right to it. Diversity & Inclusion programs do 1 of 2 things: positively impact the bottom-line of the business, or serve as a “we like women & brown people” PR campaign. The question is simple: what is the objective of the business? Calm down; there’s no wrong answer. If the business is looking to avoid the PR threat of looking racist or misogynistic in an era where media leans liberal, then a “we…

Business Development: 9 Steps To Growth

January 7, 2020 Author: @TheBizGroPro

Business Development is the process of creating and identifying sales opportunities which the business developer or a sales professional then pursues and closes on. Okay! I’m guessing that to the majority of you that all sounds like French. Excusez-moi! Allow me to detail the process… in plain English so you can understand it, and in a manner that empowers you to put it to work in the instance that your not ready to hire GrowExpand.com…

Good Money. Bad Money.

December 26, 2019 Author: @TheBizGroPro

I have heard from fellow entrepreneurs too many times the result of taking on a client or project that was more predicament than profitable. So, in the spirit of the old adage “all money isn’t good money,” I figured a blog post was warranted. Good money. What is it? It’s a slang reference to clients, projects, and opportunities where all of the following occur: your business provides a quality, value-adding product and/ or service the…

Business Growth for Dummies: 3 Keys

December 18, 2019 Author: @TheBizGroPro

…since you’re not looking for a magic fix, and you self identify as a growth-minded individual, let’s get to work.

Sales & marketing sizzle? Don’t forget the steak!

July 8, 2018 Author: @TheBizGroPro

Sales & marketing sizzle without a focus on excellence in delivery is peril.

Who cares?! Your title versus your value.

September 27, 2017 Author: @TheBizGroPro

This is it! The day is finally here! For whatever reason, you have decided to become… AN ENTREPRENEUR! [DUN, DUN, DUNNNNNNNNN] You get a clever website address, come up with a logo, and even a cool title. STOP! A cool title? While CEO, President, Owner, and Partner may all carry the swagger of a corporate rock star; are they playing a positive role where your prospective client/ customer is concerned? For example, if a PMP…

Procurement 101

May 1, 2017 Author: @TheBizGroPro

Category: Sales