While the general vibe of the era is all about the packaging, what’s in the box matters most. As you enter the marketplace to convert your offering into revenue, the who & how you help is the foundation of not just your sales success but, of the relationships that will get you there. So what the heck is a Value Proposition? Simply put, it is how your product/ service impacts your ideal client. It is…
In a recent marketing lecture, I noticed something that is likely a place of confusion for entrepreneurs in need of professional help with their respective businesses. As the lecturer opened it up for questions, the terms Marketing, Branding, P R, Business Development, and Sales were used almost interchangeably. The Business Development guy that I am, I wanted to chime in, going into detail on the differences between the terms but, it’s just not cool to…
Let’s get right to it. Diversity & Inclusion programs do 1 of 2 things: positively impact the bottom-line of the business, or serve as a “we like women & brown people” PR campaign. The question is simple: what is the objective of the business? Calm down; there’s no wrong answer. If the business is looking to avoid the PR threat of looking racist or misogynistic in an era where media leans liberal, then a “we…
Business Development is the process of creating and identifying sales opportunities which the business developer or a sales professional then pursues and closes on. Okay! I’m guessing that to the majority of you that all sounds like French. Excusez-moi! Allow me to detail the process… in plain English so you can understand it, and in a manner that empowers you to put it to work in the instance that your not ready to hire GrowExpand.com…
I have heard from fellow entrepreneurs too many times the result of taking on a client or project that was more predicament than profitable. So, in the spirit of the old adage “all money isn’t good money,” I figured a blog post was warranted. Good money. What is it? It’s a slang reference to clients, projects, and opportunities where all of the following occur: your business provides a quality, value-adding product and/ or service the…
…since you’re not looking for a magic fix, and you self identify as a growth-minded individual, let’s get to work.
Sales & marketing sizzle without a focus on excellence in delivery is peril.
This is it! The day is finally here! For whatever reason, you have decided to become… AN ENTREPRENEUR! [DUN, DUN, DUNNNNNNNNN] You get a clever website address, come up with a logo, and even a cool title. STOP! A cool title? While CEO, President, Owner, and Partner may all carry the swagger of a corporate rock star; are they playing a positive role where your prospective client/ customer is concerned? For example, if a PMP…