A military kid, I grew up having every cliché imaginable programmed into me by way of the most overt PsyOps campaign in history -my dad! The cliché that you care about most is “IF YOU FAIL TO PLAN, THEN YOU PLAN TO FAIL!” No, the all caps is not for emphasis; it’s me doing my best to quote dad accurately! Let’s get to the heart of the matter as it pertains to what’s in it…
In the dynamic landscape of business-to-business (B2B) opportunities, the sales cycle plays a pivotal role in determining success. It is imperative that you understand your sales cycle in order to establish realistic performance goals. B2B sales cycles are complex, involving multiple decision makers, lengthy negotiations, and a deep understanding of the nuances of each customer’s needs. To aid you in grasping sales so that you can successfully grow your business, allow me to share insights…
Gen X befriended our children in reaction to being parented by the John Wayne generation. The result are two generations who have normalized rapid social interactions like texting, and making some of their first decisions by swiping right or left. Selling to the swipe left crowd would puzzle Edward Bernays (the “Father of Public Relations”) but, it can be done. The Who The most important facet of Millennials and Generation Z is their status as…
You haven’t been too busy to notice the change in the general social sentiment… “I feel,” “my truth,” and a plethora of other clichés. What they all communicate is a desperate need of people to be heard, seen, and acknowledged. The good news is that this makes the task of converting your offering into dollars easier. The bad news is that in order to do so successfully, you don’t get to be selfish at all….
In a recent marketing lecture, I noticed something that is likely a place of confusion for entrepreneurs in need of professional help with their respective businesses. As the lecturer opened it up for questions, the terms Marketing, Branding, P R, Business Development, and Sales were used almost interchangeably. The Business Development guy that I am, I wanted to chime in, going into detail on the differences between the terms but, it’s just not cool to…
Sales & marketing sizzle without a focus on excellence in delivery is peril.